Indoleads, an affiliate marketing venue initiated by Bfab.my co-founder and former CMO Sergey Gaydar has secured a 6-digit US dollars investment from individuals, including an angel investor in Vietnam.
“For now, the funding is 6 digits USD but I cannot share the exact amount due to the confidentiality of the agreement with investors,” Gaydar said.
“With that said, one of our investors is a Vietnamese. But he does not want to share personal details for now. We are looking to add more people to our investor list as we move forward.”
Founded in May last year, Kuala Lumpur-based Indoleads is a cost per action (CPA) marketing platform. Advertisers can use the platform as an additional traffic source as well as for affiliate marketing.
Users will be able to manage publishers, analyze traffic, detect fraudulent activity, and to integrate with other networks. Basically, advertisers on the platform are free to use it as a standalone solution for all their partnership needs.
The financing will be used to develop new tools and services that will further help to generate additional traffic source for affiliate marketing.
“We are adding new tools to help advertisers manage affiliate marketing efficiently with fraud and bot protection,” explained Gaydar.
“We have integrated this with several demand-side platforms (DSPs) and also have over 3,000 websites, where advertisers can place their banners or other advertising material, and get charged by CPA.”
At present, Indoleads already has several major clients, including Lazada, Tokopedia, Aliexpress, Agoda, Hostels.com, Berrybenka, BliBli.com, and Blanja. Gaydar claims the startup generates over US$10 million revenues for its clients.
The affiliate marketing startup is currently working on a white-label solution, the startup has started the beta testing of the platform with several clients and will soon launch it for all advertisers.
Gaydar is a serial entrepreneur and has more than 15 years of experience in digital marketing and online business. The Indonesian has founded and co-founded several ventures including fashion e-commerce Online Sapato.ru, Russian advertising agency Ads-media, and Lazystaff.com.