Parenting can be a formidable task, as parents bear the responsibilities of raising a new life into the world, shaping their personalities and values.
For this, Parentlane offers a social platform that enables parents to connect with other parents and to a community of parenting experts from grandparents to teachers as well as child psychologists and nutritionists. The company works on a community model, which means it operates on the expansion of its increasing members and growing information.
Founded in December 2015, the Bengaluru-based startup leverages on machine learning and data science technology to map out a child’s development. The company specializes in the child development timeline from the age of a newborn to a toddler of eight.
The company was founded by Vijay Anand which has its first round of angel investment on May 2016 with the round led by Sujeet Kumar, the former president of Flipkart and Aprameya Radharkrishna, the co-founder of TaxiForSure.
On the other hand, this funding by Rohit MA came four months later as an extension of the angel investment round earlier in May whereby the managing director of Cloudnine Hospitals has made the investment through his personal investment arm. The amount was undisclosed.
“I believe Parentlane team has done a great job in leveraging technology to deliver personalized guidance to support parents during their early child development cycle,” said Rohit of Capier Investments, “I am personally excited with their plans in delivering superior value to the entire parenting community.”
The development of Parentlane was due to the realization of the needs of today’s city-educated millennial generation for precise and personalized information related to their child as they become parents. Relatedly, the app also provides parents the opportunity to track and treasure their memories with their child as childhood can be brief. The app is currently only available on the android platform.
Parentlane is a social parenting platform empowering parents by delivering personalized, timely assistance to raise smart and healthy kids. Parentlane also allows parents to map the development of their child from their first smile to when they crawl. Aside from that, parents can also obtain personalized baby care and child development tips from registered child experts or other experienced parents. The app cover all aspects of growth and development, brain development activities for kids, food recipes and tips for parents during the journey.