Singapore’s HR Startup Pulsifi raises US$1.1 million to Strengthen AI Tech

Mon Aug 6, 2018 - 10:45am UTC

6/8/2018 – Pulsifi, an HR and AI technology startup based in Singapore has secured a total of US$1.1 million in funding from three angel investors as it aims to enhance its predictive people analytics platform.

The three angel investors consist of Chi Sieng Tiong, former vice president, regional operating officer, APAC at Kelly Services, Chieh Suang Khor, principal at Cento Ventures, and Lon Wong, the founder of ProximaX and former president of NEM.io Foundation.

Founded in 2016 by the former head of strategy at CtrlShift Jay Huang, Pulsifi provides an online HR platform combining organizational psychology and artificial intelligence that aids companies to hire, retain, and develop talent.

The platform incorporates and considers multiple aspects including competencies, experience, interests, personality, as well as values shown by staff which are feed into the AI to predict their behaviors, attitudes and performance at work.

Besides, the people analytics platform is also capable of answering if current or potential employees are a fit to designated role, team, and culture by automatically generating their holistic profiles based on social media and psychometric assessments.

This enables businesses and HR teams of organizations to make better-informed, data driven decisions when it comes to hiring, teaming and development.

“People are the heart of every organisation,” said Chi Sieng Tiong, an angel investor in the round. “The ability to understand people makes Pulsifi invaluable to every organisation and every working person out there.”

Moreover, employees and candidates can similarly benefit from the science-backed data and insights on themselves which can be used to identify potential areas of improvement and growth to reach their full potential.

“One key benefit of the Pulsifi platform is the ability for organizations to make decisive HR decisions at scale,” said Chieh. “Without Pulsifi, making decisions on tens, hundreds or thousands of people has typically been done based on gut feel rather than data or science,”

“Pulsifi is changing how that works, and I personally appreciate how they are developing their AI not just as a deep tech, but for solving a big real-world problem,” he added

This funding had arrived at the right time in the industry as innovation in HR technology has grown to hit its inflection point. According to a recent IBM study, 66 percent of CEOs and 50 percent of HR executives believe that AI will transform the HR industry.

With the newly-raised capital, Pulsifi will strengthen its use cases across the talent lifecycle from hiring to retention to development and enhance its AI-powered SaaS HR platform.

At present, Pulsifi’s platform is used by multinational corporations (MNCs) such as Nestle and Deutsche Telekom T-Systems.

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